After more than 30 years of steady development, ningxia rongchang cashmere group has become a top ten modern enterprise in China.The company from small to large, from weak to strong, in the same industry, the emergence, mainly experienced the creation, development, maturity, spanning four stages.

◆Initial stage in 1984 -1997 years

In early 1984, the chairman jian-rong Yang began to enter the cashmere industry, contracting LingWu chung hing operation for raw cashmere marketing and circulation, to ordos, deer, and snow lotus and other domestic well-known manufacturers supply raw cashmere and washer velvet, cashmere industry in establishing the relationship between the good prestige, won a certain market share, and the purchase and sale of raw materials at the same time, the development of laid a good foundation.

In 1992, a cashmere sorting factory was established in the lingwu chongzhen town, with seven comb equipment and 40 recruitment staff, and a plush comb processing was carried out.After years of rolling development, the annual output value of the company has reached RMB 50 million, which has laid a decisive foundation for the further development of the enterprise.

◆Development period 1998-2005

In early 1997, the company registered "lingwu rongchang agriculture and animal husbandry development co., LTD." with a registered capital of RMB 1.03 million.The company has built more than 4,600 square meters of office and factory in the first phase of the project. Since then, the word "rongchang" has been born in the ancient and magical land of lingwu.

In 2001, another 24 million yuan was invested to expand the factory, and a 350 ton cashmere comb base was built.The domestic advanced level in the same period of choose and buy cashmere processing equipment and various testing instruments, to establish and perfect the management organization and quality inspection department, the perfect each rules and regulations, the company began to formalization management, has become a large-scale LingWu cashmere processing enterprises.Chairman jian-rong Yang proposed the "serious work, good faith" the management objective, develops the market by the quality and credibility, using new technology to transform the traditional production technology and production capacity increased sharply, market share increase steadily, and annual output value of 300 million yuan, the operation and management of the enterprise gradually mature.

◆◆◆The mature stage is 2005-2008

Lingwu rezoning of cashmere industry park in 2004, for prosperity investment 300 million yuan, 100 mu of land expropriation, has built 48000 square meters office, research and development, design, inspection, and sorting, washing, the carding cashmere, wool, spinning, dyeing, garment industry chain complete modern enterprise.Companies choose France cloth production lines, Italian cosmos Tex yarn automatic production line, laboratory test instruments in the United States, Hong Kong lixin dyeing equipment, Germany is fully automatic computer machine clothing, consolidate the hardware facilities.Companies from home and abroad has hired dozens of design, dyeing, spinning, clothing experts and high-tech scientific research talents, strengthening independent research and development, the development of "blanc DE blancs dehaired wool" become the company's brand products;Taking science and technology as the lead, relying on the quality brand, the production and sales of the new breakthrough.From 2004 to 2008, the company was awarded the "AAA credit enterprise" by the ningxia branch of agricultural bank of China, and was identified by the lingwu people's government as "the key protection enterprise of lingwu city".

In 2007, is a reborn for rongchang group for enterprise restructuring to restart a year, and for prosperity bold attempt, reform and innovation into the adjustment period of one year, and is the combinative oneself is actual a year of leap-forward development for prudent management.In each session of party committee government's support, established the rongchang wool industry group co., LTD. For the parent company in ningxia ningxia for prosperity of wool industry group, the subordinate 13 members of the company, into the collectivization development fast lane.To rongchang wool industry group, the strong momentum of development and advancing with The Times development, attracting the world's largest enterprise ordos cashmere group cooperation, joint venture set up "ordos for prosperity in ningxia cashmere products co., LTD.".Both resource sharing, its production and operation of erdos brand and technology advantages, with the help of various preferential policies of cashmere industry by the government of the autonomous region and rongchang group purchase raw material, processing, land, labor advantage, achieved the strategic combination, complement each other.2008 of the international financial crisis, the group chairman jian-rong Yang to changed circumstances, from the original mainly export sales strategy transformation for sell, and vigorously develop the domestic market, put forward the implementation of brand strategy and "engineering", registered for prosperity of the independent brand "snow" spirit state.Based on the local market of ningxia, the sales branch and the "spirit state snow" product store have been set up in large and medium-sized cities nationwide, and the "spirit state snow" products began to move to the whole country.

The crossing stage has been in place since 2009

In 2008, the company set up by the chairman of the board jian-rong Yang coalesced, deputy general manager Song Yanjiang deputy team leader and other twelve FN150 new type of carding machine research and development team, put special r&d capital of 31.5 million yuan, took two years to complete the "FN150 cashmere carding machine new technology renovation project" research and development, finally in 2010 successful commissioning.The development of the equipment was a revolutionary leap in the field of cashmere sorting, and the equipment performance surpassed the technical level of Japan and Britain.As "snow" spirit state product sales rising, for prosperity of existing production capacity and infrastructure already can't satisfy the enterprise development and the demand of the market, in order to strengthen the brand "snow spirit state", 2009, rongchang group in cashmere industrial park of 200 mu of land expropriation, plans a total investment of 420 million yuan, the construction of the cashmere products deep processing industrial chain technological upgrading projects, the first phase of a total construction area of 45000 square meters.The high starting point, the project from planning to start construction and the party committees and governments at all levels of the financial sector support, project implementation of site selection, planning, construction, production, the effective.Project will be completed before the national development and reform commission, led to the company to inspect the project construction, when see the progress of the project, surprised to praise, with "rongchang speed" joke "shenzhen speed".The project has received praise from all levels of leadership and industry.

Company attaches great importance to the construction of its brand image, increase the independent brand "snow" spirit state propaganda and maintenance, quality and credibility of market expansion, check on strictly in the quality of the products, technology, make the "spiritual states snow" brand has a high social trust.In 2009, "lingzhou snow" brand was named as ningxia famous brand products, and the marketing began to carry out the strategy of "focusing on the local market, making the big peripheral market and radiating the national market".Through a variety of media publicity and attend the fairs at home and abroad, product quickly open the domestic market, "snow" spirit state a few years in 14 provinces, municipalities and autonomous regions, sales grow rapidly, 2010 annual output value of 1.1 billion yuan.Rongchang group has successfully taken the step of "one industry is the main one, leapfrogging the development".By autonomous region in 2007 and the yinchuan municipal people's government of the people's government named the "agricultural industrialization leading enterprises", 2008 by the autonomous region NongMuTing, development and reform commission (NDRC), economic commission and departments, industrial and commercial bureau, tax bureau and other 15 units jointly awarded the title of "credit enterprise", by the national ministry of science and technology torch high-tech industrial development center awarded the "national torch plan LingWu cashmere industry base backbone enterprises", awarded by yinchuan municipal party committee and government industrial economic job title of "advanced enterprise", the chairman jian-rong Yang won the "top ten economic figures" in ningxia, 2009 by the agricultural development bank of China awarded the national title of "gold customer the bank system", by yinchuan municipal people's government awarded the title of "little giant" enterprises, is China's textile industry association awarded the "2009 China's textile and garment enterprises competitiveness of top 500 enterprises", "snow" spirit state cashmere products by the national wool textile products quality supervision and inspection center as cashmere knitwear "quality product award", "quality award", "outstanding award", 2010 by the autonomous region of light textile industry bureau awarded "top ten industrial enterprises in ningxia textile";Designated by the people's government of the autonomous region as "the 50 industrial leading enterprises in the autonomous region";The Chinese livestock product circulation association has been awarded as "the top ten enterprises in Chinese cashmere industry";Awarded by the China textile industry association "China textile and apparel enterprises competitive 500 enterprises in 2010", "national textile labor relations harmonious enterprises";By the national human resources and social security, the textile industry association awarded the "national textile industry advanced collective" title, chairman of the board of directors jian-rong Yang was rated as "national ten outstanding figures in the cashmere industry";In 2011, it was rated "AAA credit enterprise" by the China livestock product circulation association;I was awarded "the first ningxia 100 strong enterprises" by the publicity department of the regional party committee, the commission, the finance department, the science and technology department, etc.The autonomous region has been awarded the "advanced collective of corporate science and technology" by the association of autonomous regions.The people's government of the autonomous region has been awarded the "key leading enterprise of agricultural industrialization in the autonomous region";The information promotion division of the ministry of industry and information technology was named as "the sample enterprise of industrial informatization operation situation".For prosperity development achievements, thanks to China's reform and opening-up of the party and the government policy on private enterprise good, thanks to the correct leadership of party committees and governments at all levels of our financial system and the people from all walks of life support, is also the result of the rongchang all staff work together to struggle.